Italian WW1 Propaganda

Italian propaganda during World War I was mainly directed against Austria-Hungary. It developed slowly until the great Italian defeat at the battle of Caporetto in 1917. This defeat, which left parts of Italy under enemy occupation, provoked an ideological shift aimed at boosting morale and mobilizing the nation against an enemy invasion.
Austria-Hungary became the early front runner in terms of effective propaganda techniques between the two sides. Austria-Hungary desired to affirm to the Italian’s the strength of the Central Powers and how Italy was on the losing side of World War I. First the Austria-Hungarians attacked the Italians pride and their political and military leaders. The Austria-Hungarians would attack Italy for being in this war for purely imperialistic means. They blamed the Italian government’s desires to claim Trento and Trieste as their true war aims and that their leaders were sacrificing Italian blood for their own greedy interests. To further disgrace the Italian’s, not only had this been the goal of the war but they were failing to achieve their true goals. The goal of these leaflets was not to embarrass the Italian soldiers, but to convince them that their government was betraying their true interests.

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