Leonetto Cappiello

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Leonetto Cappiello, 1875 to 1942, was born in Livorno, Italy and was an Italian and French poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters already produced
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A wonderful selection of his timeless work is available from World of Art beautifully reproduced on quality 250gsm A3 gloss art card

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